Started out in the computer industry in 1983 where he actively promoted and trained others in online research, auctions, and catalogues long before the Internet as we know it evolved.
In 1987, he moved into the direct marketing industry handling the production needs of a diverse range of marketers – subsequently became a consultant to various international direct marketers and non-profits -- was Executive Director of Asia's longest established direct marketing services company -- and now mixes consulting with web related activities through Wealth Traders which he co-foundered (http://wealthtraders.com) in 2003.
In 1996, he co-authored and published Marketing on the Information Superhighway, a self study program for Universities and large corporate groups.
Author Archive
There’s Nothing Like Face-To-Face
Author: George Notaras
Posted on April 18th, 2010 in General, Marketing | No Comments »
One of our affiliates recently sent me a link to his Blog which provides a very interesting summary of popular holiday destinations.
In his Blog, he makes the following comment:-
2010 should take social-networking a step further by taking all that interaction from the virtual to the real. So, this year is all about huge parties and [...]
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Sincerity Is Everything
Author: George Notaras
Posted on January 28th, 2010 in Copywriting | No Comments »
Last night I read an article on a site in which the author made a statement to the effect that without copywriting skills, you cannot succeed online.
Well, that statement gave me a chuckle because it highlights how much “mis-information” floats around the Internet.
As outlined in How Important is Your Copy, the success of any campaign [...]
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“So what’s the catch?”
Author: George Notaras
Posted on January 24th, 2010 in Internet, Marketing | No Comments »
We’ve all heard those magic words. Sometimes it’s a response to something we say – other times we say them ourselves about something which is just too good to believe.
And sometimes it’s purely because the totally unexpected happens. For example, you are standing on a street waving down a taxi and then someone – a [...]
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Online or Offline? Why not BOTH…
Author: George Notaras
Posted on January 24th, 2010 in Internet, Marketing | No Comments »
I receive emails daily from Internet Marketers all of whom are pushing the Internet as THE medium that works and where you should be today.
Well, they are right … to a point anyway!
There is no other medium like the Internet for reaching out to a global community at very low cost. In fact, it’s a [...]
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How Rich Are You?
Author: George Notaras
Posted on June 22nd, 2009 in Self Improvement | No Comments »
Wealth is one of those things that everyone measures in a different way.
Some equate it to assets and money in the bank. Others say that these mean nothing, that health is everything, that without good health you have nothing.
Now both of these are valid, but they are by no means the only definitions of wealth.
Here [...]
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Characteristics Of A Winner
Author: George Notaras
Posted on June 22nd, 2009 in Self Improvement | 1 Comment »
What differentiates a person who succeeds in what they do and those who fail?
Some may say it’s luck, that they were in the right place at the right time.
That may be the case, but the fact is that they were there at that time … and were there generally by design rather than luck.
Winners have [...]
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Using Email To Promote Affiliate Offers
Author: George Notaras
Posted on June 22nd, 2009 in Internet, Marketing | No Comments »
As anyone who has done any affiliate marketing knows, many promoters provide standard email copy for promotion of their offers.
In some cases, this is tried and tested copy although in the case of product launches, this is impossible as the product has yet to be released and so the copy has probably never been tested.
Promoters [...]
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Creating Business Efficiencies Via Outsourcing
Author: George Notaras
Posted on June 22nd, 2009 in Outsourcing | No Comments »
Outsourcing is one of those terms that many people associate purely to call center work which is sub-contracted to an external group, local or offshore.
That’s very much a misnomer as this is only ONE business function which companies seek to streamline or optimize through use of external specialists who can save them money.
For as long [...]
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The #1 Skill You Need To Achieve Success
Author: George Notaras
Posted on June 22nd, 2009 in Self Improvement | No Comments »
Everyone has an opinion on what the most important factor that will determine your success no matter what you do in life.
An investor will tell you it’s having access to the right information. An advertising agency will tell you it’s the brand. A Human Resource specialist will tell you it’s people.
They are all important, but [...]
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How Important Is Your “Copy”?
Author: George Notaras
Posted on June 22nd, 2009 in Copywriting | No Comments »
When you speak to copywriters, they all tell you that copy is everything, that without good copy your offer will not convert.
They are correct – to a point – in that you do need quality copy to explain the benefits of your product or service to potential buyers before you can gain their confidence to [...]
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