George Notaras started out in the computer industry in 1983 where he actively promoted and trained others in online research, auctions, and catalogues long before the Internet as we know it evolved.
In 1987, he moved into the direct marketing industry handling the production needs of a diverse range of marketers – subsequently became a consultant to various international direct marketers and not-for-profits -- was Executive Director of Asia's longest established direct marketing services company -- and now mixes consulting with web related activities through WealthTraders.com which he co-foundered in 2003.
He has co-developed two significant coaching programs: Marketing on the Information Superhighway (in 1996) and The Real World Marketer.
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Articles by ‘George Notaras’
Why Social Media Is Not A Priority For Many Leading Internet Entrepreneurs
Author: George Notaras
Posted on November 6th, 2011 in Internet, Social Media |
Social media promoters forget that the Internet is a diverse medium and that when people go looking for a solution to a need, they aren’t doing so within Facebook but rather through a search engine – and when they find it, they subscribe to that website or blogs newsletter /updates, or make a purchase. I stress “a solution to a need” above because these are the people who are in spend mode…

Why You Should Be On Google Plus NOW
Author: George Notaras
Posted on October 12th, 2011 in Social Media |
This is not a Facebook slap! In fact I’m not going to even suggest you drop your Facebook account or spend less time there. Rather, this post provides one reason ahead of all others as to why you should also join Google+ if you haven’t done so already. NOW is the time to get active …

Parameters For Picking The Right Partners
Author: George Notaras
Posted on October 11th, 2011 in Business Essentials, Strategy |
The one sure thing about business is that you cannot afford to operate as an island, that no matter how big or small your business may be, it can benefit through partnerships with others within your industry or sectors you want to enter.Picking the right partners, individuals or companies who will deliver what they say or is agreed, is actually a challenge…

Expanding Your Presence And Success Within Your Niche
Author: George Notaras
Posted on October 6th, 2011 in Business Essentials, Strategy |
One of the most important lessons I learned early in my business career is that no matter what niche you are in, there are always going to be potential income streams which you may be overlooking … and that once you recognize and place focus on them, you can take your business to a completely new level…

Affiliate Loyalty – Is There An Answer?
Author: George Notaras
Posted on October 5th, 2011 in Affiliate Marketing, Strategy |
Many Affiliate marketing relationships can often last a matter of weeks, maybe never get off the ground at all even though you spend lots of time nurturing the relationship…

Why You Should Be Building Your OWN Business, Not Someone Else’s
Author: George Notaras
Posted on September 30th, 2011 in Business Essentials, Social Media, Strategy |
Have you been considering setting up a fan page on Facebook, joining a network marketing business, or getting into affiliate marketing? If you have, then put everything on hold because that is NOT where you should be focusing your energy, time or money…

29 Tips For Developing Quality Website Content
Author: George Notaras
Posted on September 30th, 2011 in Internet, Marketing, Strategy |
Developing quality website content which engages your visitors and keeps them longer on your site can be a real challenge, one which takes time and can become quite costly, particularly if you decide to outsource the tasks involved. The task itself will depend on your online strategy…

The Three Levels Of “Authority” Selling
Author: George Notaras
Posted on September 27th, 2011 in Sales |
One of the most consistent pieces of marketing advice you hear right across the Internet is the need to establish yourself as an Authority, someone people follow and listen to. Its use is stated in the context of the Internet, but the the reality is that authority selling is used in all streams of business, both online and offline…

The Sale Starts When The Prospect Says No
Author: George Notaras
Posted on September 26th, 2011 in Sales |
When it comes to selling high level services, consulting, or high value items where sales cycles can be quite long, may involve many meetings, and often very detailed submissions, you’ve got to be able to step up a cog …

Social Media Wars – The Current Debate
Author: George Notaras
Posted on September 21st, 2011 in Social Media |
Remember the mainframe versus mini-computer arguments — how Wang technology was superior to anything IBM could offer — the mini versus PC battle — the well known Browser Wars — and of course many other tech debates along the way? The tech industry needs those sorts of discussion even if a lot of the opinions stated prove to be completely wrong…

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