George Notaras started out in the computer industry in 1983 where he actively promoted and trained others in online research, auctions, and catalogues long before the Internet as we know it evolved.
In 1987, he moved into the direct marketing industry handling the production needs of a diverse range of marketers – subsequently became a consultant to various international direct marketers and not-for-profits -- was Executive Director of Asia's longest established direct marketing services company -- and now mixes consulting with web related activities through WealthTraders.com which he co-foundered in 2003.
He has co-developed two significant coaching programs: Marketing on the Information Superhighway (in 1996) and The Real World Marketer.
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Articles by ‘George Notaras’
The Three Levels Of “Authority” Selling
Author: George Notaras
Posted on September 27th, 2011 in Sales |
One of the most consistent pieces of marketing advice you hear right across the Internet is the need to establish yourself as an Authority, someone people follow and listen to. Its use is stated in the context of the Internet, but the the reality is that authority selling is used in all streams of business, both online and offline…

The Sale Starts When The Prospect Says No
Author: George Notaras
Posted on September 26th, 2011 in Sales |
When it comes to selling high level services, consulting, or high value items where sales cycles can be quite long, may involve many meetings, and often very detailed submissions, you’ve got to be able to step up a cog …

Social Media Wars – The Current Debate
Author: George Notaras
Posted on September 21st, 2011 in Social Media |
Remember the mainframe versus mini-computer arguments — how Wang technology was superior to anything IBM could offer — the mini versus PC battle — the well known Browser Wars — and of course many other tech debates along the way? The tech industry needs those sorts of discussion even if a lot of the opinions stated prove to be completely wrong…

How To Build Successful Partnerships
Author: George Notaras
Posted on September 20th, 2011 in Business Essentials |
Partnering has long been recognized as a key process for consolidating current operations, driving growth, or creating new directions for your business. It works – and often it’s the most effective way to capitalize on your strengths quickly. It’s all about creating win-win relationships based on mutual trust and teamwork…

12 Action Items For Building Your Brand
Author: George Notaras
Posted on September 11th, 2011 in Affiliate Marketing, Business Essentials |
One of the big mistakes made by many when they become Affiliate marketers, join a Network Marketing business, or start a new venture is that they forget the importance and value of building their OWN brand. That brand is you / your current business – and people deal with you because they KNOW, LIKE and TRUST you…

“The Master Speaks” – A New Way To Get External Direction
Author: George Notaras
Posted on September 10th, 2011 in Business Essentials, Self Improvement |
How do you go about getting external input, confirmation or direction on what you should be doing? My own process has always been to seek feedback from those close to me, whilst others use Astrology, tarot cards, and a host of other options. If you have an interest in any of the latter, then here’s another option…

Offshoring Is Not For Everyone
Author: George Notaras
Posted on September 5th, 2011 in Outsourcing / Offshoring |
Not everything appears as it is on the surface, and this particularly applies to process and knowledge based functions / jobs which are outsourced to offshore groups. The saying “pay peanuts and you get monkeys” can easily apply IF you don’t approach offshoring with a proper understanding of….

Guru – Or A Member Of The List Mafia?
Author: George Notaras
Posted on August 29th, 2011 in Affiliate Marketing |
The term “Guru” is a much maligned term as many of the people who use it – especially in the Internet Marketing space – are anything but Guru’s. In fact, the lack of consistency and even blatant deception some use simply encourages me to unsubscribe from their lists. A Guru is someone who is…

Facebooks Impact On Education In Asia
Author: George Notaras
Posted on August 23rd, 2011 in Social Media |
Facebook is helping children in under-developed countries develop computer skills outside the schooling system! There are many reports on the Internet which point to the benefits of Facebook – and other social media – as wonderful educational tools for development of writing skills and collaboration amongst children. Of course, that’s all well and good if you have access to …

It’s All About Quality, Not Numbers
Author: George Notaras
Posted on August 22nd, 2011 in Affiliate Marketing, Business Essentials, Internet, Strategy |
Success in online – and offline – marketing is all about working the RIGHT numbers rather than pursuing a mass marketing strategy.

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