James Thornton is regarded by many as the godfather of direct marketing in Asia.
He started his career in the 1970's as a user of direct mail. In 1983, he founded Mailings Lists Asia (MLA), the first list brokerage in Asia. MLA continues to provide services to this day with most of the leading publishers in Asia amongst its diverse client base.
James has held many industry roles over the years - within the DMA (USA), the HKDMA (Hong Kong) and various postal groups.
His contribition to the growth of the direct marketing industry has been recognized through induction to the DMA's International Hall of Fame.
The Postal Industry In Danger!
Author: James Thornton
Posted on August 23rd, 2011 in Direct Mail |
The sheer volume of deceptive, misleading and fraudulent direct mail is escalating in international markets. It is hard enough dealing with spam and scam online. Deceptive mail poisons and contaminates the mail moment that households used to enjoy every day. Real “junk” is now rapidly taking over the postal experience in many countries.
