Joe McAleer

Joe McAleer is a seasoned marketing and communications professional having worked in executive roles with Bank of America, Encore Marketing International and was a Founder and President of Storm Communications. He is also a co-author of The Real World Marketer, a business coaching program aimed at small business owners, entrepreneurs and online marketers.

Author Archive

Establishing Credibility and Trust with Testimonials

Author: Joe McAleer
Posted on May 8th, 2009 in Marketing | No Comments »

A simple yet very powerful way to strengthen your sales copy is to provide testimonials, comments that people make after using your products or services.
By providing proof, positive feedback from buyers that your products or services are quality and worthy of purchasing, these comments help other consumers decide to buy if in doubt at all [...]

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The One Thing That Will Give You More Repeat Business Than Anything Else You Do

Author: Joe McAleer
Posted on May 7th, 2009 in Business, Marketing | 2 Comments »

You’ve got a great product / service – state-of-the-art warehouse and distribution facilities – great promotional tools – and a motivated team.
So you’re on a winner right?
The answer is yes, BUT only if you also have one other vital component right as well – GREAT Customer Service.
Many organizations separate their Customer Service function and Marketing [...]

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Essential Agreements to Protect Your Business

Author: Joe McAleer
Posted on May 6th, 2009 in Business, Internet | 5 Comments »

One of the most critical functions when conducting business is that you protect your interests when entering transactions with other parties, including staff, customers, suppliers and partners.
It’s an area which often is inadequately addressed by small business people whose focus is on getting everything else right and so many agreements are done on a handshake, [...]

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