 Joe McAleerJoe McAleer is a seasoned marketing and communications professional having worked in executive roles with Bank of America, Encore Marketing International and was a Founder and President of Storm Communications. Articles by ‘Joe McAleer’Using Celebrity Endorsements To Create TrustAuthor: Joe McAleerPosted on August 14th, 2010 in Strategy |
 Establishing Credibility and Trust with TestimonialsAuthor: Joe McAleerPosted on May 8th, 2009 in Copywriting, Strategy | A simple yet very powerful way to strengthen your sales copy is to provide testimonials, comments that people make after using your products or services.
The One Thing That Will Give You More Repeat Business Than Anything Else You DoAuthor: Joe McAleerPosted on May 7th, 2009 in Business Essentials |
Essential Agreements to Protect Your BusinessAuthor: Joe McAleerPosted on May 6th, 2009 in Business Essentials |
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The value of testimonials from satisfied customers, probably the most credible and effective type of testimonial because nothing beats a testimonial from a satisfied customer. I would now like to focus on another very powerful form of testimonials: celebrity endorsements.
By providing proof, positive feedback from buyers that your products or services are quality and worthy of purchasing, these comments help other consumers decide to buy if in doubt at all about you and the items you are selling.
You’ve got a great product / service – state-of-the-art warehouse and distribution facilities – great promotional tools – and a motivated team.
One of the most critical functions when conducting business is that you protect your interests when entering transactions with other parties, including staff, customers, suppliers and partners. It’s an area which often is inadequately addressed by small business people… 
