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	<title>Wealth Traders Article Library &#187; Joe McAleer</title>
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	<link>http://www.wealthtraders.com/blog</link>
	<description>Informative business, marketing, investment And more</description>
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		<title>Using Celebrity Endorsements To Create Trust</title>
		<link>http://www.wealthtraders.com/blog/marketing/marketing-general/using-celebrity-endorsements-to-create-trust.html</link>
		<comments>http://www.wealthtraders.com/blog/marketing/marketing-general/using-celebrity-endorsements-to-create-trust.html#comments</comments>
		<pubDate>Sat, 14 Aug 2010 15:07:11 +0000</pubDate>
		<dc:creator>Joe McAleer</dc:creator>
				<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.wealthtraders.com/blog/?p=403</guid>
		<description><![CDATA[<img class="alignleft size-full wp-image-2598" title="Endorsement" src="http://www.wealthtraders.com/blog/wp-content/uploads/2010/08/Endorsement.jpg" alt="Endorsement" width="90" height="66" />The value of testimonials from satisfied customers, probably the most credible and effective type of testimonial because nothing beats a testimonial from a satisfied customer. I would now like to focus on another very powerful form of testimonials: celebrity endorsements.]]></description>
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		<title>Establishing Credibility and Trust with Testimonials</title>
		<link>http://www.wealthtraders.com/blog/marketing/marketing-general/establishing-credibility-and-trust-with-testimonials.html</link>
		<comments>http://www.wealthtraders.com/blog/marketing/marketing-general/establishing-credibility-and-trust-with-testimonials.html#comments</comments>
		<pubDate>Sat, 09 May 2009 02:46:13 +0000</pubDate>
		<dc:creator>Joe McAleer</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[testimonials]]></category>

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		<description><![CDATA[A simple yet very powerful way to strengthen your sales copy is to provide testimonials, comments that people make after using your products or services.

<img class="alignleft size-full wp-image-2480" title="testimonial" src="http://www.wealthtraders.com/blog/wp-content/uploads/2009/05/testimonial1.jpg" alt="testimonial" width="90" height="60" />By providing proof, positive feedback from buyers that your products or services are quality and worthy of purchasing, these comments help other consumers decide to buy if in doubt at all about you and the items you are selling.]]></description>
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		<title>The One Thing That Will Give You More Repeat Business Than Anything Else You Do</title>
		<link>http://www.wealthtraders.com/blog/business-essentials/the-one-thing-that-will-give-you-more-repeat-business-than-anything-else-you-do.html</link>
		<comments>http://www.wealthtraders.com/blog/business-essentials/the-one-thing-that-will-give-you-more-repeat-business-than-anything-else-you-do.html#comments</comments>
		<pubDate>Fri, 08 May 2009 02:08:45 +0000</pubDate>
		<dc:creator>Joe McAleer</dc:creator>
				<category><![CDATA[Business Essentials]]></category>
		<category><![CDATA[customer support]]></category>

		<guid isPermaLink="false">http://www.wealthtraders.com/blog/?p=133</guid>
		<description><![CDATA[<img class="alignleft size-full wp-image-2464" title="Customer Service" src="http://www.wealthtraders.com/blog/wp-content/uploads/2009/05/Customer-Service1.jpg" alt="Customer Service" width="90" height="90" />You’ve got a great product / service - state-of-the-art warehouse and distribution facilities - great promotional tools - and a motivated team. 
So you’re on a winner right? The answer is yes, BUT only if you also have one other vital component right as well - <b>GREAT Customer Service</b>...]]></description>
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		<title>Essential Agreements to Protect Your Business</title>
		<link>http://www.wealthtraders.com/blog/business-essentials/essential-agreements-to-protect-your-business.html</link>
		<comments>http://www.wealthtraders.com/blog/business-essentials/essential-agreements-to-protect-your-business.html#comments</comments>
		<pubDate>Thu, 07 May 2009 02:01:09 +0000</pubDate>
		<dc:creator>Joe McAleer</dc:creator>
				<category><![CDATA[Business Essentials]]></category>
		<category><![CDATA[agreements]]></category>

		<guid isPermaLink="false">http://www.wealthtraders.com/blog/?p=129</guid>
		<description><![CDATA[<img src="http://www.wealthtraders.com/blog/wp-content/uploads/2009/05/Will.jpg" alt="Agreements" title="Agreements" width="90" height="75" class="alignleft size-full wp-image-2555" />One of the most critical functions when conducting business is that you protect your interests when entering transactions with other parties, including staff, customers, suppliers and partners. It's an area which often is inadequately addressed by small business people... ]]></description>
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