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The Internet is a LIAR

Author: George Notaras
Posted on April 1st, 2012 in Internet, Trends |

Internet Is A LiarThe online services of the 80’s and 90’s were a TRUSTED source of information. The same cannot be said about the Internet. In fact, the Internet is a medium full of LIES. Consider the following…

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How Important Is Your Business Location?

Author: George Notaras
Posted on March 26th, 2012 in Strategy |

world-mapWhen people say you can be based anywhere and make money online, they are correct – the world is your market and you can literally drive your business from anywhere. However, it is vastly different matter for many small businesses…

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The Price Of “Free”

Author: Mark Tier
Posted on March 25th, 2012 in Marketing, Strategy |

free“FREE” is simply the most irresistible word in your marketing lexicon. Because it WORKS. Next time you do a promotion try a split test: one with and one without the “free” bonus. Amazing how many people will pony up hundreds of dollars to get something for “nothing”! “FREE” is the simplest way to increase your sales—and up the average order value…

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Re-activating A Dormant Project [Case Study]

Author: George Notaras
Posted on February 2nd, 2012 in Business Essentials, Strategy |

golfandBizPlacing a project on hold can often be very positive as we discovered when we sat down and re-evaluated what to do with GolfandBiz, a venture we started in 2010. Here’s some background and what we have done to re-activate this dormant project …

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Why Google Plus Is Now Our Primary Social Media Channel

Author: George Notaras
Posted on January 31st, 2012 in Social Media |

google+_11_128x128Google+ delivers a few things which every business can benefit from, including the following which have led me to making Google+ our primary social media channel…

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Converting Your Affiliate Marketing Referrals To Buyers

Author: George Notaras
Posted on January 14th, 2012 in Affiliate Marketing |

Affiliate SalesToday most marketers are happy if they achieve a 0.5% – 1% conversion on their promotions and simply forget about the huge non-buyer percentage. It’s the “statistics of the business” as many put it. Thinking this way is not good enough…

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A Simple Way To Monetize Your Facebook, Twitter and Google Plus Activities

Author: George Notaras
Posted on December 14th, 2011 in Affiliate Marketing, Social Media |

Monetizing Social MediaShares and tweets of content from other sites is a valuable way to engage and build relationships on social media services. However, what they don’t give you is a payback for the time you put in to finding and sharing this quality content.

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Relax, It Takes Time To Change The World

Author: George Notaras
Posted on November 29th, 2011 in Internet, Sales, Social Media |

Change the WorldEnthusiasm is a wonderful thing. It spurs people to go the extra mile, try things they have never done before, and it’s a major driver in innovation. However, at the same time, it can bring you unstuck when that enthusiasm is conveyed through statements which come across as hype …

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Three Generations Of Online Communities — 1985 — 1995 — Today

Author: George Notaras
Posted on November 13th, 2011 in Social Media |

Evolution and MomentumIn 1985 it was Online Services, in 1995 it was Bulletin Boards and the emergence of AOL, and today it’s social media. When you take a close look, the technology has changed but the general principles behind all services are still the same…

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Are Blog Comments Vital Or A Diversion?

Author: George Notaras
Posted on November 12th, 2011 in Internet, Social Media |

Blog CommentsBlogs are an important part of a website strategy – as a vehicle for sharing and subsequently generating engagement through their Comments facilities. Nonetheless, two days ago, we disabled the Comments facility on our Blog and hid all past comments to maintain consistency…

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