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Archive for the ‘Marketing’ Category

There’s Nothing Like Face-To-Face

Author: George Notaras
Posted on April 18th, 2010 in General, Marketing | No Comments »

One of our affiliates recently sent me a link to his Blog which provides a very interesting summary of popular holiday destinations.
In his Blog, he makes the following comment:-
2010 should take social-networking a step further by taking all that interaction from the virtual to the real. So, this year is all about huge parties and [...]

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Sincerity Is Everything

Author: George Notaras
Posted on January 28th, 2010 in Copywriting | No Comments »

Last night I read an article on a site in which the author made a statement to the effect that without copywriting skills, you cannot succeed online.
Well, that statement gave me a chuckle because it highlights how much “mis-information” floats around the Internet.
As outlined in How Important is Your Copy, the success of any campaign [...]

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“So what’s the catch?”

Author: George Notaras
Posted on January 24th, 2010 in Internet, Marketing | No Comments »

We’ve all heard those magic words. Sometimes it’s a response to something we say – other times we say them ourselves about something which is just too good to believe.
And sometimes it’s purely because the totally unexpected happens. For example, you are standing on a street waving down a taxi and then someone – a [...]

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Online or Offline? Why not BOTH…

Author: George Notaras
Posted on January 24th, 2010 in Internet, Marketing | No Comments »

I receive emails daily from Internet Marketers all of whom are pushing the Internet as THE medium that works and where you should be today.
Well, they are right … to a point anyway!
There is no other medium like the Internet for reaching out to a global community at very low cost. In fact, it’s a [...]

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YouTube – Marketing – 11 Million Views

Author: Michael Notaras
Posted on January 17th, 2010 in Internet, Marketing | No Comments »

The colossal phenomenon back in 2006 was the enormous triumph of YouTube.com, which glorified the success of public online video streaming to the entire world. Millions flocked to the site, which promised nothing more than free membership and free uploads. At that particular time, the site was used primarily by pirates who uploaded everything from [...]

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Using Email To Promote Affiliate Offers

Author: George Notaras
Posted on June 22nd, 2009 in Internet, Marketing | No Comments »

As anyone who has done any affiliate marketing knows, many promoters provide standard email copy for promotion of their offers.
In some cases, this is tried and tested copy although in the case of product launches, this is impossible as the product has yet to be released and so the copy has probably never been tested.
Promoters [...]

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How Important Is Your “Copy”?

Author: George Notaras
Posted on June 22nd, 2009 in Copywriting | No Comments »

When you speak to copywriters, they all tell you that copy is everything, that without good copy your offer will not convert.
They are correct – to a point – in that you do need quality copy to explain the benefits of your product or service to potential buyers before you can gain their confidence to [...]

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What Ever Happened To “Rewarding Your Past Buyers”?

Author: George Notaras
Posted on June 22nd, 2009 in Internet, Marketing | No Comments »

If you subscribe to various Internet Marketing “guru” lists, then you would no doubt be aware of how many stream offer after offer to you, in some cases a new one almost every day.
Yes, the majority of offers are done on an affiliate basis and often undertaken as a show of support for the people [...]

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How to avoid becoming an “online scam” victim…

Author: Caroline Roberts
Posted on May 10th, 2009 in Internet | No Comments »

We all complain about the amount of spam emails we receive … and it seems that no matter what we do to stop the influx into our Inbox, the spammers simply find a way around it.
They just don’t let up … probably because there’s enough gullible people out there who fall for their offers! When [...]

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7 Things to Look Out for Before Purchasing Online

Author: Caroline Roberts
Posted on May 9th, 2009 in Internet | No Comments »

One of the challenges we all confront on the Internet is that we REALLY don’t know enough about the companies who encourage us to part with our money through a great offer which is often supported by clever copy or systems.
A large number of promoters are often very small companies – sometimes someone sitting at [...]

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