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	<title>WealthTraders Blog &#187; Copywriting</title>
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		<title>Sincerity Is Everything</title>
		<link>http://www.wealthtraders.com/blog/marketing/copywriting/sincerity-is-everything.html</link>
		<comments>http://www.wealthtraders.com/blog/marketing/copywriting/sincerity-is-everything.html#comments</comments>
		<pubDate>Thu, 28 Jan 2010 10:32:13 +0000</pubDate>
		<dc:creator>George Notaras</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[sincerity]]></category>

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		<description><![CDATA[Last night I read an article on a site in which the author made a statement to the effect that without copywriting skills, you cannot succeed online.
Well, that statement gave me a chuckle because it highlights how much “mis-information” floats around the Internet.
As outlined in How Important is Your Copy, the success of any campaign [...]]]></description>
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		<title>How Important Is Your “Copy”?</title>
		<link>http://www.wealthtraders.com/blog/marketing/copywriting/how-important-is-your-copy.html</link>
		<comments>http://www.wealthtraders.com/blog/marketing/copywriting/how-important-is-your-copy.html#comments</comments>
		<pubDate>Mon, 22 Jun 2009 19:45:13 +0000</pubDate>
		<dc:creator>George Notaras</dc:creator>
				<category><![CDATA[Copywriting]]></category>

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		<description><![CDATA[When you speak to copywriters, they all tell you that copy is everything, that without good copy your offer will not convert.
They are correct – to a point &#8211; in that you do need quality copy to explain the benefits of your product or service to potential buyers before you can gain their confidence to [...]]]></description>
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