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Category:- Strategy


Re-activating A Dormant Project [Case Study]

Author: George Notaras
Posted on February 2nd, 2012 in Business Essentials, Strategy |

golfandBizPlacing a project on hold can often be very positive as we discovered when we sat down and re-evaluated what to do with GolfandBiz, a venture we started in 2010. Here’s some background and what we have done to re-activate this dormant project …

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Parameters For Picking The Right Partners

Author: George Notaras
Posted on October 11th, 2011 in Business Essentials, Strategy |

Picking The Right PartnerThe one sure thing about business is that you cannot afford to operate as an island, that no matter how big or small your business may be, it can benefit through partnerships with others within your industry or sectors you want to enter.Picking the right partners, individuals or companies who will deliver what they say or is agreed, is actually a challenge…

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Expanding Your Presence And Success Within Your Niche

Author: George Notaras
Posted on October 6th, 2011 in Business Essentials, Strategy |

Niche-targetingOne of the most important lessons I learned early in my business career is that no matter what niche you are in, there are always going to be potential income streams which you may be overlooking … and that once you recognize and place focus on them, you can take your business to a completely new level…

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Affiliate Loyalty – Is There An Answer?

Author: George Notaras
Posted on October 5th, 2011 in Affiliate Marketing, Strategy |

Affiliate-LoyaltyMany Affiliate marketing relationships can often last a matter of weeks, maybe never get off the ground at all even though you spend lots of time nurturing the relationship…

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Why You Should Be Building Your OWN Business, Not Someone Else’s

Author: George Notaras
Posted on September 30th, 2011 in Business Essentials, Social Media, Strategy |

Your Online BusinessHave you been considering setting up a fan page on Facebook, joining a network marketing business, or getting into affiliate marketing? If you have, then put everything on hold because that is NOT where you should be focusing your energy, time or money…

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29 Tips For Developing Quality Website Content

Author: George Notaras
Posted on September 30th, 2011 in Internet, Marketing, Strategy |

Your Online BusinessDeveloping quality website content which engages your visitors and keeps them longer on your site can be a real challenge, one which takes time and can become quite costly, particularly if you decide to outsource the tasks involved. The task itself will depend on your online strategy…

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It’s All About Quality, Not Numbers

Author: George Notaras
Posted on August 22nd, 2011 in Affiliate Marketing, Business Essentials, Internet, Strategy |

Work The NumbersSuccess in online – and offline – marketing is all about working the RIGHT numbers rather than pursuing a mass marketing strategy.

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Content is still KING

Author: George Notaras
Posted on August 22nd, 2011 in Internet, Strategy |

ContentWhilst there are a lot of exciting changes going on in the online – and mobile – space, the one constant is that content is still king.You’ll see this immediately on services like Facebook, Twitter and Google+, where the most supported / followed fan pages and personalities are typically very active …

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Using Celebrity Endorsements To Create Trust

Author: Joe McAleer
Posted on August 14th, 2010 in Strategy |

EndorsementThe value of testimonials from satisfied customers, probably the most credible and effective type of testimonial because nothing beats a testimonial from a satisfied customer. I would now like to focus on another very powerful form of testimonials: celebrity endorsements.

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Online or Offline? Why not BOTH…

Author: George Notaras
Posted on January 24th, 2010 in Strategy |

Online-or-OfflineI receive emails daily from Internet Marketers all of whom are pushing the Internet as THE medium that works and where you should be today. Well, they are right … to a point anyway! There is no other medium like the Internet for reaching out to a global community at very low cost. However…

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