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Category:- Strategy


Using Celebrity Endorsements To Create Trust

Author: Joe McAleer
Posted on August 14th, 2010 in Strategy |

EndorsementThe value of testimonials from satisfied customers, probably the most credible and effective type of testimonial because nothing beats a testimonial from a satisfied customer. I would now like to focus on another very powerful form of testimonials: celebrity endorsements.

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Online or Offline? Why not BOTH…

Author: George Notaras
Posted on January 24th, 2010 in Strategy |

Online-or-OfflineI receive emails daily from Internet Marketers all of whom are pushing the Internet as THE medium that works and where you should be today. Well, they are right … to a point anyway! There is no other medium like the Internet for reaching out to a global community at very low cost. However…

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Establishing Credibility and Trust with Testimonials

Author: Joe McAleer
Posted on May 8th, 2009 in Copywriting, Strategy |

A simple yet very powerful way to strengthen your sales copy is to provide testimonials, comments that people make after using your products or services.

testimonialBy providing proof, positive feedback from buyers that your products or services are quality and worthy of purchasing, these comments help other consumers decide to buy if in doubt at all about you and the items you are selling.

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