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Archive for the ‘Marketing’ Category

Establishing Credibility and Trust with Testimonials

Author: Joe McAleer
Posted on May 8th, 2009 in Marketing | No Comments »

A simple yet very powerful way to strengthen your sales copy is to provide testimonials, comments that people make after using your products or services.
By providing proof, positive feedback from buyers that your products or services are quality and worthy of purchasing, these comments help other consumers decide to buy if in doubt at all [...]

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The One Thing That Will Give You More Repeat Business Than Anything Else You Do

Author: Joe McAleer
Posted on May 7th, 2009 in Business, Marketing | 2 Comments »

You’ve got a great product / service – state-of-the-art warehouse and distribution facilities – great promotional tools – and a motivated team.
So you’re on a winner right?
The answer is yes, BUT only if you also have one other vital component right as well – GREAT Customer Service.
Many organizations separate their Customer Service function and Marketing [...]

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Essential Agreements to Protect Your Business

Author: Joe McAleer
Posted on May 6th, 2009 in Business, Internet | 5 Comments »

One of the most critical functions when conducting business is that you protect your interests when entering transactions with other parties, including staff, customers, suppliers and partners.
It’s an area which often is inadequately addressed by small business people whose focus is on getting everything else right and so many agreements are done on a handshake, [...]

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Choosing The Right “Work-from-Home” Business Model

Author: George Notaras
Posted on May 5th, 2009 in Business, Internet, Marketing | 17 Comments »

A Simple Guide For Understanding Various Home-based Business Models Before You Invest In Them!
Earning extra income through a home-based business has always been an attractive option for many. The choices have always been diverse … and invariably people pursue activities within areas of interest or attuned to their skill sets (e.g. investing, dressmaking, etc).
A large [...]

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Twelve Very Common Pitfalls You Must Avoid

Author: George Notaras
Posted on May 3rd, 2009 in Business, Marketing | 6 Comments »

Being your own boss is often not a bed of roses. There are many things you need to consider … and many things which can bring you unstuck.
Below are some of the Common Pitfalls which business owners confront.
They can all have an impact on your business, whether it is sapping your savings or earnings, your [...]

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Three Generations Of Online Communities — 1985 — 1995 — Today

Author: George Notaras
Posted on May 2nd, 2009 in Internet | No Comments »

There’s been a lot of noise lately about the enormous growth and acceptance of social media networks such as Myspace, Facebook and Linkedin, with many scribes presenting these as a new phenomena.
In one sense, they are …but online communities are far from new. In fact, their existence dates right back to the 1970’s!
Here’s a snapshot [...]

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