The term “Guru” is a much maligned term as many of the people who use it – especially in the Internet Marketing space – are anything but Guru’s. In fact, the lack of consistency and even blatant deception some use simply encourages me to unsubscribe from their lists. A Guru is someone who is…
Facebook is helping children in under-developed countries develop computer skills outside the schooling system! There are many reports on the Internet which point to the benefits of Facebook – and other social media – as wonderful educational tools for development of writing skills and collaboration amongst children. Of course, that’s all well and good if you have access to …
The sheer volume of deceptive, misleading and fraudulent direct mail is escalating in international markets. It is hard enough dealing with spam and scam online. Deceptive mail poisons and contaminates the mail moment that households used to enjoy every day. Real “junk” is now rapidly taking over the postal experience in many countries.
Success in online – and offline – marketing is all about working the RIGHT numbers rather than pursuing a mass marketing strategy. 
Whilst there are a lot of exciting changes going on in the online – and mobile – space, the one constant is that content is still king.You’ll see this immediately on services like Facebook, Twitter and Google+, where the most supported / followed fan pages and personalities are typically very active …
All the social media services have something to offer, but I have very quickly become a big fan of Google+ as it delivers some real productivity benefits which the other services lack. Here are seven of those productivity gains:
The Internet has to eventually revert back to a paying model as the free mindset will eventually bring many online marketers unstuck. To stay on top requires a concept / business which takes advantage of all the medium has to offer including social media, mobile marketing and, most importantly, produces strong and consistent transaction flow…
Unsubscribing from email lists has proven to be futile as I now get bombarded in my “subscriptions inbox” with unsolicited emails from all sorts of marketers.
The value of testimonials from satisfied customers, probably the most credible and effective type of testimonial because nothing beats a testimonial from a satisfied customer. I would now like to focus on another very powerful form of testimonials: celebrity endorsements.
We live in a new digital world and there are going to be a lot more Facebooks, Twitters and other social media which come along. However, nothing beats one-on-one face-to-face communications – and nothing probably ever will…
