Putting Your Plan Into Action

 

Go-To-Market Action
Items and Strategies

 

  • Introduction
  • Creating Your Marketing Collateral

    • Selecting a Copywriter Who Consistently Delivers Results Generating Copy
    • Fine Tuning Your Marketing Messages
    • Establishing Your Online Presence
    • Payment Processing Considerations
    • Controlling your Mail, Web, Print and Advertising Costs
  • Building and Measuring Distribution

    • Managing Your Risk … and Profits
    • Protecting Your Assets … and Cash Flow
    • Ten Ways to Multiply Your Marketing Returns
    • Tips For Establishing Partnerships and Joint Ventures
    • Applying A Microscopic View To Your Targeting 
    • Five Keys to Renting and Buying Lists
    • Strategies and Tips for Developing Awareness with Public Relations
    • Using Press Releases To Build Credibility, Enhance Image and Increase Sales
    • Boost Your Visibility, Generate Leads And Drive Sales With Events
  • Traps and Pitfalls

    • Keeping Your Eye On The Market
    • Twelve Very Common Pitfalls You Must Avoid
    • Keeping It Simple