About The Author
What is a Community?
The Value in a Community
Conception – Finding Your Passion
Finding others with the Same Passion
Unique Selling Proposition
Technical Development
Search Engine Optimization
Preparing to Launch your Community
Reaching Critical Mass
The Right Marketing Mix
Handling Growth - Understanding Community Visitor Types
Dealing with Advertisers
Expanding Internationally
APPENDIX A - Online Viral Marketing Strategies
APPENDIX B – Sourcing Investment Capital
