Get everything you need with this very affordable Business Coaching alternative ...

The precise disciplines, techniques and skills you need to succeed can all be at your fingertips with The Real World Marketer - a very powerful desktop-based Business Coaching product which I've developed in conjunction with a colleague - basically a ROADMAP for getting YOUR marketing process right!

This ROADMAP is presented in the form of systematic STEP-BY-STEP GUIDES designed to get you on the right track ... and then stay there.

Everything you need to create a winning process for your business is at your fingertips:

Planning -- Product Selection -- Personnel -- Branding -- List Building -- Customer Service
-- Events -- Press Releases -- Copywriting -- Offshore Expansion -- Joint Ventures
-- plus much more...

When developing this program, we carefully considered which elements were essential in this important area so that this could be the BEST STARTING POINT which anyone looking for direction could hope to find.

Here are some of the key elements of this program …

	Direction from Experts with LONG track histories of success
	The core program has been developed by me and a colleague. Between us we’ve handled more than 1,000 marketing campaigns which have produced more than a million paying customers… Joe McAleer – Former VP Marketing Bank of America, former Managing Director Encore Marketing International (travel club) and Co-Founder and President of Storm Communications. I now provide business coaching services to a select group of clients. George Notaras – a true online pioneer, having been involved in the online sector since the early 1980’s, a vastly experienced consultant who has worked with many of the world’s leading direct marketers, and one of the Founders of Wealth Traders. The direction we provide in The Real World Marketer is complemented by contributions from various external experts - contributions which are NOT available elsewhere. For example, many have paid thousands of $$$ to attend conferences where they learn the ins and outs of building an online business. In this program, you get a full CASE STUDY on building a significant "market leading" online community at a very low cost.
	Comprehensive and easy-to-use CHECKLIST format
	Too many programs I’ve come across focus on “the latest” rather than providing practical and realistic direction that can work for anyone. In this program, we have outlined everything you need to be considering … and at various points make it very clear that you should NOT continue further if the preceding step /s are not in place. That sort of clear direction really does make a difference! All materials in the base program are ... Easily accessible through an easy-to-use menu interface so you can go quickly to ANY section of specific interest IMMEDIATELY ... >> Click Here To View >> [This is a big program with 300 pages of solid content when printed out. If it were presented in a traditional PDF format utilizing the similar font size used by most eBook authors, it would exceed 600 pages making it very unwieldy. Presenting it ONLINE with an easy-to-use menu interface overcomes that.] Very comprehensive with Forty-Seven Guides containing clear direction on how to establish and operate a successful business. Together, these make The Real World Marketer a Resource you can - and should - refer to whenever you need to:- evaluate a new opportunity reinforce a decision gain additional insights and perspectives on what you could and may need to be doing to get to the next stage of your business development determine how to put a plan into action come to grips with what you need to avoid It can also serve as a valuable learning and training tool to build staff knowledge and skills so you can increase all round productivity.
	Everything is Time Tested and Proven
	We've worked in direct marketing environments where up to 32,000 new orders have been received in a single day, so we can honestly say that the tips and techniques we share with you are well and truly proven ... and have already generated massive returns for many who use them. Examples like these are featured throughout the program ... In "Building an Internet Community" Case Study (see below), you will learn the exact steps used to produce an online community of 30,000 and a business valued at over $2 million in less than 3 years. If you're serious about building a strong online brand, then this is one Case Study you DO NOT WANT TO MISS! In "Tips for Establishing Partnerships and Joint Ventures", you will learn how a simple strategic alliance reduced marketing costs by 75% and produced $100,000+ in profits month-after-month consistently for more than 2 years. The simple technique used here is something anyone in business can use! In "Four Keys to Establishing Your Business In A Fresh Market", you will learn how a direct marketer mastered the #1 secret to DM in Japan and subsequently enjoyed average orders 4 times higher than those from their USA customers. If you are marketing online (and hence globally), then you should be aiming to get as many tips like this as possible! We also provide many walkthroughs which demonstrate the techniques and disciplines you need to master and apply in your business. For example, this table is from one of six scenarios we use to explain the very important concept of LIFETIME VALUE ... This is the sort of experience some promoters charge thousands for. The Real World Marketer gives you a very affordable alternative!
	Discover money-saving strategies which can also improve your returns
	The Real World Marketer is not just about ways to boost sales as it also covers many key operational considerations which you must get right in order to grow your business. For example ... In "Payment Processing Considerations", we walk you through the whole process of setting up an online store / payment processing facility. Everything you need to consider is included in our Roadmap! [We confronted all the normal pitfalls which many online vendors experience when we established our own payment processing facilities over four years ago but now have a system - cart + integrated autoresponder + payment processor + affiliate tracking system - which smoothly and effortlessly handles many hundreds of new buyers a day.] In "Protecting Your Assets and Cash Flow", we walk you through the many key areas you MUST focus on, including how to protect your:- reputation -- list / data -- product -- cash flow -- and brand. In "Controlling Your Web, Mail, Print and Advertising Costs", we provide many examples of how to SAVE. In some cases, we demonstrate how these savings can actually improve your sales and customer service levels. Now that may not sound right ... but it's REAL! In "Planning Your Process ", we give you a detailed run-down of the time frames you need to allow for different functions. This is vital as it impacts on your cash flow plus ensures you perform a task "without mistakes" so money is not wasted. "Golden Nuggets" like these have saved us many thousands. Maybe they will for you too! This holistic approach to business planning and management is why The Real World Marketer is more of a BUSINESS COACHING program than a marketing program.
	Take control of your online marketing ... and boost your returns by as much as 30%
	Tracking and measuring results is an understood. It's straight forward offline ... but it's a lot more dynamic online. Unless you take control and handle this efficiently, you will literally be shooting in the dark! This program includes a powerful measurement tool for all your online advertising.

What Others Have Said About This Program...

We are a niche publication and advertisers come to us because of the unique opportunity to target upscale readers we provide. Your recommendation that marketers need to be focused on a multi-dimensional marketing mix is spot on. Well done! -- Chris Hanrahan, Managing Editor, Prestige Magazine


Excellent tips and examples throughout to help build and sustain success. I fully agree with the premise that marketing is a process and an integrated approach is needed. -- Robin Ray, Asian Development Bank Consultant, Author of "Wealth Creation & Preservation - A Basic Guide"

After many years of running major international events, I thought I had a solid grasp of direct marketing. I’ve picked up some powerful new ideas and strategies from this … -- Ashok Nath, Chairman, OIC EVENTS

This is a solid marketing guide for a rapidly expanding business like ours.-- Dr. Rudy C. Susilo, Chief Operating Officer, ANJ HealthCare http://www.klinikmatanusantara.com

… the examples you give and the experiences conveyed are invaluable and separate you from the pack of other marketing products I’ve been through. You not only relate in-depth knowledge and insight about online and offline marketing, you’ve done it. Now that is real world stuff! --Vaughan Melendy